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App Store & Google Play Launch Checklist (2026)

An interactive 35-point audit checklist covering metadata character limits, 1024px icon transparency, 6.9" screenshot resolutions, privacy policy URLs, Guideline 2.3.7 rules, TestFlight builds, and Google Play Data Safety forms.

What items must be verified before submitting an app to the App Store?

Before submitting an app build to App Store Connect, developers must verify: 30-char title & subtitle limits, 100-char keyword field formatting, 1024×1024 px App Store icon without alpha channels, 6.9-inch iPhone screenshot sets, a publicly accessible Privacy Policy URL (Guideline 5.1.1), TestFlight beta stability, and compliance with Rule 2.3.7 (no pricing or '#1' ranking claims).

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Metadata

Visuals

Legal & Compliance

Technical

Store Guidelines Matrix

Technical Specifications & Rules

Store RequirementSpecification LimitASO & Guidelines Impact
Total Audit Touchpoints35 Checklist ItemsCovers Metadata, Visual Assets, Technical Build & Legal Compliance
Store ScopeApple App Store Connect & Google Play ConsoleDual platform submission validation
Local Progress Retention100% Browser LocalStorageSaves checked items automatically so you can resume anytime
Guideline ComplianceApple 2.3.7, 5.1.1 & Play Data SafetyPrevents instant metadata or binary rejections

Frequently Asked Questions

Q:Does my checklist progress get saved if I close the browser?

Yes! Your checked progress is automatically stored in your browser's local storage so you can return anytime.

Q:What is the #1 cause of first-time App Store submission rejections?

Missing privacy policy URLs (Guideline 5.1.1), broken in-app links, placeholder text ('Lorem Ipsum'), and prohibited ranking claims ('#1 app') in titles account for over 60% of first-submission rejections.

Q:Does this checklist cover Android Google Play Console submissions?

Yes. It includes dedicated sections for Google Play Data Safety forms, target Android API levels, and Play Console graphics packages.

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