App Store & Google Play Character Counter
Count characters for your app title, subtitle, keyword field, and descriptions with live, color-coded validation against Apple and Google Play limits.
What are the character limits for App Store Connect and Google Play Console?
Apple App Store Connect limits app titles to 30 characters, subtitles to 30 characters, the keyword field to 100 characters, and descriptions to 4,000 characters. Google Play Console limits app titles to 30 characters, short descriptions to 80 characters, and full descriptions to 4,000 characters.
Technical Specifications & Rules
| Store Requirement | Specification Limit | ASO & Guidelines Impact |
|---|---|---|
| Apple App Store Title | 30 characters | Hard rejection if exceeded |
| Apple App Store Subtitle | 30 characters | Hard rejection if exceeded |
| Apple App Store Keyword Field | 100 characters | Truncated if exceeded; spaces waste space |
| Google Play Title | 30 characters | Hard limit on Play Console |
| Google Play Short Description | 80 characters | Visible on search cards |
| Google Play Long Description | 4,000 characters | Scanned for ASO keyword density |
Frequently Asked Questions
Q:What are the exact App Store character limits?
Title and subtitle are 30 characters each, the keyword field is 100 characters, and descriptions allow up to 4,000 characters.
Q:Does the counter include spaces?
Yes — character counts include spaces, punctuation, and emojis, exactly as Apple App Store Connect and Google Play Console calculate them.
Q:Why should I avoid spaces in the Apple keyword field?
Apple counts commas as separators and doesn't require spaces after them. Removing spaces after commas saves 10–15 characters for extra keywords.
Q:Can I copy my counted text directly to App Store Connect?
Yes. Simply click the copy button next to any field to copy validated text directly to your clipboard.
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