This app store optimization checklist covers the compounding growth channel most teams under-invest in. Work through it and you'll cover the 20% of ASO that drives 80% of the results.
1. Nail your title and subtitle
Your title carries the most ranking weight. Lead with your brand, then your single most valuable keyword phrase. The subtitle (30 characters on iOS) should reinforce a second keyword cluster and the core benefit.
2. Maximize the keyword field
Apple gives you a 100-character keyword field. Don't waste characters on spaces, plurals, or words already in your title. Use single comma-separated terms and let the App Store combine them.
Generate an ASO-optimized keyword field with AI. Try keyword suggestions →
3. Convert with screenshots
Screenshots are your storefront. The first two are visible without scrolling and drive the majority of installs — lead with your strongest benefit, not a raw UI capture.
- Open with your #1 benefit as a bold headline
- Show real UI inside a device frame for context
- Keep text under ~7 words per screenshot
- Use a consistent background and brand palette
4. Localize for reach
Localizing your listing into even five major languages can dramatically expand impressions. Localize for search intent, not literal translation.
Free ASO audit. Run your current listing through the free ASO Score checker to see exactly where you're leaving installs on the table.
Check your ASO score for free — no signup required. Run free ASO check →